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Case Sharing:AISHK Merchandise Customization Diary
AISHK’s campus merchandise blends history, culture, and practical design, turning school spirit into tangible keepsakes that accompany students, teachers, and alumni while preserving shared memories and identity.

Case Sharing: K11's cultural and artistic merchandise case study
K11 leverages curated, artistic merchandise—such as eco-friendly tote bags and collectible art stickers—to extend its cultural and artistic influence into daily life, making brand values both visible and experiential while fostering long-term emotional connection.





