Case Sharing: K11's cultural and artistic merchandise case study
, by HKCustom, 2 min reading time
K11 is the world’s first brand that integrates art, humanity, nature and commerce. With the mission of "promoting the popularization of culture and art", it has built an ecological system covering shopping malls, art foundations, cultural activities and other diverse sectors.
1. K11 Children's Book Fair × Custom Eco-Friendly Canvas Tote Bag: Let Reading and Art Travel "Hand in Hand"
K11 is committed to promoting the integration of culture, art and public life. During the Children's Book Fair, it hoped to convey the event concept of "a hub for children's cultural exchange" through a custom canvas tote bag that combines artistry, practicality and brand communication power, while strengthening K11's brand image of focusing on the cultivation of children's culture and art.
The eco-friendly canvas tote bag we customized for it uses white as the base, with full-page printed artistic patterns of "open books", paired with the event logo "CHILDREN'S BOOK FAIR" and K11 elements. The design of the bag is full of scholarly and artistic atmosphere, which not only meets the practical needs of readers for storing books during the book fair, but also allows the concept of "children's cultural exchange" to be continuously disseminated through daily travel, shopping and other scenarios, becoming a mobile publicity window for K11's children's cultural IP.
2. K11 Art Foundation × Art Stickers: Bring Art Symbols into Daily Life
As an art promotion organization, K11 Art Foundation hopes to transform the creative symbols of art exhibitions into interesting carriers that the public can collect and disseminate through custom art stickers, breaking the sense of distance between art and the public.
The sticker set we created is designed with trendy art-style patterns around the theme of the art exhibition, and the packaging clearly displays the logos of K11 Art Foundation and the art exhibition. These stickers can decorate daily items such as notebooks and mobile phone cases, allowing art symbols to be frequently exposed in the life scenes of young groups, helping K11's art brand achieve cross-circle communication.
We have always focused on exploring the unique cultural genes of brands. Just like the art peripherals created for K11, we quietly integrate your brand story and value proposition into the design and craftsmanship of each customized product; whether it is the richness of categories or the presentation of quality, we can build a "warm and memorable" customization solution for your brand, making each product a heartfelt carrier for you to communicate with your audience.
