Focus on a Houseware Niche

Every good business starts with the right niche. Simply selling towels or drinkware will mean competing in a sea of look-alike competitors. A niche can help you stand out & put your signature style on a product. Your niche could be custom-designed blooms, travel themes, or products geared toward urban dwellers in cozy apartments. The idea is to focus on your niche & market it accordingly to attract specific buyers who resonate with your products.

Start Small; Think Big

Housewares can encompass everything from throw pillows to cookware, & some people even lump furniture into the mix. If you love housewares but are afraid of housing all the inventory involved, you can turn to CustomHK instead.makes it easy to start selling housewares by uploading your favorite designs & applying them to our range of products.

Get Creative with Your Products

Think about how to combine popular concepts, like quotes & inspiration, with trendy designs. Or look through your online store’s analytics to see which products & designs sell the best & look for ways to integrate them into new ideas.

Develop the Right Content

Winning product descriptions is just the first step to developing good content. A blog, video, or gift guide showcasing your housewares also educates your customers on how to make the best use of the products. For example, pairing a beer stein with an online beer & cheese pairing guide helps ignite customers’ imaginations & develops an affinity & trust for your brand. The content is also easy to share & helps spread the word about your related products.You can spark more interest by gamifying the experience with discounts & freebies for the most creative content.

Curate Different Looks & Rooms

Instagram & Pinterest rose to prominence for their curated, dreamy houseware content (along with all the stuff that travel fodder is made of). Suddenly, living rooms weren’t just spaces to hang but stunning representations of what’s possible with the right housewares & decor.

Curating different looks & rooms is eye-watering for your online store, but it also makes it easier to share when posted on your favorite social media channels. Suddenly, your customers’ homes look drab & bare compared to the award-winning bedroom you put together with pillows, rugs, blankets,wall art, & more.

Housewares are a promising ecommerce market with room to grow. But instead of loading up the inventory & refreshing your sales count in nervous anticipation, you can let CustomHK step in & do all the heavy lifting for you. Online design tool supercharges your creativity & what’s possible for your online store, but the first step is developing your inspiration & designs.

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